At Premium Scenting, we're more than just experts in scent marketing; we're the global leaders in the design, development and deployment of full-service scent solutions. Our mission is simple yet powerful: to create enhanced commercial spaces that offer superior customer experiences through the power of scent.
In today's competitive business landscape, relying solely on visual and auditory marketing is no longer sufficient. The sense of smell is a potent tool that can transform your brand, attract new customers, and emotionally connect with people, influencing their moods and emotions while leaving a lasting impression – and that's precisely where Premium Scenting comes in. With customers increasingly expecting more from brands, leveraging the power of scent in experiential marketing offers a powerful opportunity to create lasting and profitable customer relationships while enhancing overall customer experiences.
Our scents are crafted by Firmenich, a world-renowned fine fragrance house. Established in 1895, they’ve developed fragrances for many of the world’s leading brands, including Calvin Klein, Giorgio Armani and Dolce & Gabbana.
Our master perfumers, Christophe Laudamiel and Raymond Matts, are pioneers at creating fine fragrances for the air. Every fragrance they carefully craft uses a combination of scents that can deliver specific results for your business.
As part of Initial, we’ve delivered effective hygiene and wellbeing solutions to thousands of businesses worldwide for over a century.
We partner with you to find the perfect scent for your business. Our consultative approach works to understand your challenges and scenting objectives, using diagnostic tools to tailor luxury scent solutions to your locations.
You can also collaborate with our expert perfumers to craft a bespoke scent that is uniquely yours and tied to your brand’s strategy.
You can rest assured that our solutions will cover your spaces. We offer a range of devices designed to suit various room sizes and customer scenting requirements.
Our devices use cutting-edge AirQ™ micro-droplet* nebuliser technology for even scent distribution. Based on benchmark testing**, they disperse fragrance over 50% more effectively than comparative devices.
*Micro-droplets are 50,000 times smaller than those in traditional aerosol sprays.
**Data on file
No matter where your business operates, our trained professionals deliver discreet, professional and consistent service.
From single-site requirements to global brands with a presence in multiple locations, in partnership with Prolitec, we proudly serve brands across the world and offer coverage for different needs.
We’ll help you enjoy the benefits of scenting with confidence. All our fragrances adhere to the IFRA (International Fragrance Association) Code of Practice, ensuring best industry practices and the safe use of fragrance ingredients and mixtures.
They’re certified as readily biodegradable*, manufactured using 100% renewable energy and created by Firmenich — a fragrance house recognised for environmental excellence with a CDP AAA rating.
*Meeting OECD (Organisation for Economic Co-operation and Development) standards with over 60% biodegradation within 10 days.
Scent marketing is a strategic approach that uses carefully chosen scents to influence customer behaviour, enhance brand identity and create memorable experiences. It can benefit your business by attracting customers, fostering emotional connections and improving overall customer satisfaction.
Scent marketing services work by using fragrances strategically in commercial spaces to create specific moods or evoke emotions. It can benefit a wide range of industries, including retail, hospitality, healthcare and more, by enhancing the customer experience and influencing purchasing decisions.
Absolutely. Scent marketing is highly customisable. Reputable scenting solution providers work closely with businesses to understand their brand identity and create bespoke scent solutions that align with their goals and values. This customisation allows you to differentiate your business and leave a lasting impression.
The impact of scent marketing can be measured through various means, including increased foot traffic, longer customer dwell times, improved customer satisfaction and higher brand loyalty. Research and case studies have shown that scent marketing can lead to significant improvements in these areas, ultimately positively affecting your business's bottom line.
Our AirQTM technology produces micro-fine droplets that are up to 50,000 times smaller than those found in traditional aerosol sprays. Over 80% of droplets evaporate within 20 milliseconds of being released into the air, so the fragrance disperses rapidly through the room and doesn’t leave residue on surfaces.
Our devices release the scent’s top, heart and base notes simultaneously, creating a fragrance that lasts for up to 10 hours and maintains its full scent profile without fading or changing. The technology uses air to release the fragrance, so it’s also free from aerosol and propellants.